First introduced as the Flames primary jersey in 2007-08 as the second iteration to use the black C crest, this team look has been with the club for the better part of 14 seasons. It was worn as the team's alternate jersey in its final season and is now officially no longer an active design that the team wears. The pattern was made first by Reebok and then Adidas with some slight modifications. However, each version featured distinct flags on the shoulders honouring both Canada and Alberta. The only club in the NHL to have such a display on their jerseys, it was the late Ken King, former President and CEO of the Flames, who spearheaded the flag design.